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24/04/2023 10:08 pm
ht tps://toy newsi.co m/278-47225
Hasbro, Inc. (NASDAQ: HAS) and Mattel, Inc. (NASDAQ: MAT) today announced that they have entered into multi-year licensing agreements to create co-branded toys and games from some of their most popular brands.
Hasbro will create Barbie branded Monopoly games launching in fall 2023. Mattel will produce Transformers branded UNO games, slated for release later this year, and Transformers branded Hot Wheels vehicles, set to debut in early 2024.
Hasbro and Mattel are launching this collaboration against the backdrop of two major theatrical releases this summer, with Hasbro’s Transformers: Rise of the Beasts from Paramount on June 9, 2023, and Mattel’s Barbie from Warner Bros. on July 21, 2023.
“We are excited to pair some of the most popular brands together for the first time,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel. “This collaboration features world-class IP, celebrates the timeless appeal of these brands, and creates unique play opportunities for fans.”
“With the major theatrical releases of the Transformers and Barbie movies in summer 2023, we’re excited to bring brand-new play experiences to fans, families, and movie and toy lovers all around the world,” said Casey Collins, President, Global Licensed Consumer Products & Business Development. “Working with iconic brands in pop culture truly showcases our strategy in action, as we continue to expand our product experiences for audiences everywhere.”
Per Circana, Barbie, Hot Wheels, UNO, and Monopoly are the top-selling brands globally in their respective categories of dolls, vehicles, and board games.*
For updates, follow @Mattel and @Hasbro on Instagram and Facebook.
*Source: Circana/Retail Tracking Service/G11/JAN-DEC 2022/Dolls & Vehicles Supercategories; Card Games & Family-Board Action Games Classes/Projected USD
My friend told me to stop quoting the Monkees. I thought she was joking. But then I saw her face.
25/04/2023 11:00 am
Neat!
ThunderCats Ultimates! Wish List: Safari Joe, Turmagar, Tuska Warrior, Topspinner, Ram-Bam, Cruncher, Red-Eye, Tug-Mug, Driller, Ro-Bear Belle, Ro-Bear Bert, Nayda, Mumm-Rana, Dr. Dometone, Stinger, Captain Bragg & Crowman, Astral Moat Monster, Spidera, Snowmeow, Wolfrat.
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25/04/2023 1:50 pm
This really is the holy grail of toy team-ups, isn't it?
ThunderCats Ultimates! Wish List: Safari Joe, Turmagar, Tuska Warrior, Topspinner, Ram-Bam, Cruncher, Red-Eye, Tug-Mug, Driller, Ro-Bear Belle, Ro-Bear Bert, Nayda, Mumm-Rana, Dr. Dometone, Stinger, Captain Bragg & Crowman, Astral Moat Monster, Spidera, Snowmeow, Wolfrat.
Check out Gilda And Meek & The Un-Iverse! Blog with every online issue in one place!
25/04/2023 2:53 pm
They are citing specific reskins of games and properties tied to Summer Movie launches. While this is surprising, it isn't that big a deal really, in my opinion. If it were a Motu/Transofrmers crossover or GI JOE/Imaginext I might be more in awe.
Fun, but nothing special
25/04/2023 4:46 pm
Couldn't this lead to that?
ThunderCats Ultimates! Wish List: Safari Joe, Turmagar, Tuska Warrior, Topspinner, Ram-Bam, Cruncher, Red-Eye, Tug-Mug, Driller, Ro-Bear Belle, Ro-Bear Bert, Nayda, Mumm-Rana, Dr. Dometone, Stinger, Captain Bragg & Crowman, Astral Moat Monster, Spidera, Snowmeow, Wolfrat.
Check out Gilda And Meek & The Un-Iverse! Blog with every online issue in one place!
25/04/2023 6:33 pm
In theory, I'm sure it could. In reality, I doubt it ever will.
Rebranding Monopoly and Uno has been done with licensed properties for years now, the fact that it is Barbie and Transformers specifically tied to new movie releases doesn't feel to me the harbinger of bigger and better things to come.
Transformers branded Hot Wheels is honestly long overdue. I know they have had die cast cars released in the past through other manufacturers, but again, with all the licensed properties that Hot Wheels puts out, this really isn't that big a deal in my opinion.
I'm glad it's happening, but I don't expect it to lead to anything else. Maybe I'm just being pessimistic.
Topic starter
26/04/2023 12:11 am
If there are going to be Transformer Hot Wheels I can see there being Hot Wheels Transformers, especially some of the early cars that are instantly recognizable. I can also see Mattel making pop culture Barbies of Hasbro properties like Kotobukya (I know I spelled that wrong but I don't have time to look it up right now) does with their Bushijuo statues. MOTU Potato Heads. Power Rangers is now owned by Hasbro so I could see the Hot Wheels coming back or, just imagine, Shogun Warriors Megazords. I'm sure Ben is right that it will mostly be game and activity related stuff but there could be some really interesting things to come out of it, too...
Ooooooo... Dungeons & Dragons character cars!...
My friend told me to stop quoting the Monkees. I thought she was joking. But then I saw her face.
Topic starter
30/10/2023 1:26 am
I've seen both the Barbie Monopoly and Transformers UNO at Walmart
My friend told me to stop quoting the Monkees. I thought she was joking. But then I saw her face.
