To Our Valued Super7 Supporters,

Last week was really hard.

As you may have heard, we had to make the difficult decision to let team members go. These are people who were doing the best work in the industry, none of whom deserved to be let go. I want to be clear that this reduction in staff is a direct result of the tariffs applied to our industry. The preceding six months before the tariff announcement had been Super7’s best since the inception of the company nearly 24 years ago. Then the landscape changed overnight.

Make no mistake, the tariff is a tax on American companies and the American consumer. The people who lost their jobs last week were Americans across 16 different states. The 145% tariff effectively shut our business down, bringing new inventory leaving the factory to zero, compounded by massive tariffs on pre-order product already on the water headed to consumers. This week’s change in tariff to 30%, is still a massive increase to this industry that requires significant change to work within.

So what does that mean for Super7? Well, it means we need to be smaller and focus on the core of our business while being very specific about what we make. This allows Super7 to be safe for the future and continue to deliver the awesome product we are known for.

We still believe in the joy that making toys brings to all of us. We believe that the future will be better, and we look forward to continuing to deliver on that joy for the future. We hope to see you there with us.

-Brian Flynn

Dear Super7 Community,

We want to share an important update about how recent changes in global trade and import tariffs are affecting us.

Starting today, April 24th, an 8% surcharge will be added to all non-apparel items.

We didn’t come to this decision lightly. For as long as possible, we’ve worked to absorb these rising costs ourselves—without passing them along to you. Unfortunately, the scale of these increases has made it unsustainable for us to continue doing so entirely. Even with this surcharge, it still doesn’t cover the full impact we're facing.

We’re doing everything we can behind the scenes to minimize the effect on our community. If conditions change or a better solution becomes available, we’ll reevaluate this surcharge immediately.

Super7 has always been about more than just toys—it’s about the people who collect them. We’ll keep you updated every step of the way, and we sincerely appreciate your understanding and continued support during this time.

Sincerely,

Team Super7